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Our Story


"Go confidently in the direction of your dreams. Live the life you’ve imagined."

 Hello and welcome to HER Empire! A place for the magic makers, the dreamers and all those wild at heart with a love for seriously good fashion. 

One of our deepest joys in life is to be inspired and to inspire others. Combine this with our obsession of searching for dreamy fashion pieces that very few have yet to discover and this is how HER Empire was born.

With a mix of truly talented upcoming local and international labels, HER Empire is where inspiring treasures are found and enjoyed by those seeking something more.

Above all, we wanted to create a place where fashion forward lovers could find something beautiful and unique to wear at an affordable price. Majority of our pieces are made with love by Aussie designers with big dreams working their way towards creating a name for themselves. Bring these passionate creative minds together and we can build an empire set to last.

Aly & Di xxx

HER Empire was launched as an online store in December 2014 by Aly, a former Sydney Stylist/ Social Media Manager. 

In December 2016, Aly enlisted the help of her mum Di (who lives and breathes fashion) to also run the very first HER Empire flagship boutique in their beautiful beach hometown of Terrigal, NSW. 

In late 2018, Aly launched HER Empire The Label with a dream of designing affordable occasion wear pieces for all of life's special moments. 

Together, Aly and Di aim to help women everywhere feel confident and beautiful, styling on a daily basis outfits that are affordable with a distinct luxe high end feel. 

Visit them anytime just to say hello or be styled head to toe at their local boutique in Terrigal :)

Shop address: 4b/1a Campbell Crescent, Terrigal NSW 2260 x